Remember that a new client will likely view one of your former client’s review as worth far more. Consider asking other professionals you’ve worked with: consultants, contractors, and architects if you have to. If your profile isn’t complete for this reason put all your efforts into this one single task. The primary stumbling block in the above list is usually getting past the review threshold. Most of these are simply a matter of filling in the blanks and completing the tasks. Place a Houzz badge on your Website (15%).What does this mean for you? Here’s how the profile completion percentages break down: As consumers we understand this concept already – a pro with three reviews will have more credibility than one with no reviews. They want to offer their users the best possible search results and a pro with a complete profile has more of the things Houzz thinks are important to users in one package. It makes sense that Houzz would preferentially treat pros that completed their profile in search. While it’s impossible to know the secret sauce of the Houzz search algorithm, their representatives in the pro-portal emphasize this time after time: completed profiles receive more search traffic. There is no easier way to begin outranking other pros in your local marketplace than by completing your profile. So how can you leverage the Houzz platform to your advantage? Here’s four ways to get you started: 1. Here’s the problem though, it can be hard to stand out and distinguish yourself from your competition especially in crowded urban markets. This means providing their search engine with as much information as possible, which on Houzz, is in the form of images, keywords, and the information contained in your profile. To do this you have to play by ‘Houzz’ rules. But being present isn’t enough you want them to click through to your profile, include your images in their Ideabooks, proceed to your website and ultimately hire you. Knowing this, your goal is fairly simple: to be present in the search results for as many of your potential client’s searches as possible. It relies primarily on home professionals for the consumables. You’re probably already aware that, first and foremost, Houzz is an image-based search engine and professional directory rolled into one. Your clients are using it chances are your competition is using it and if you aren’t you’re missing out. With nearly 16 million monthly users reported as of early 2014 it’s no longer possible to ignore Houzz as a niche social media fad. It’s been embraced by our clients who agree with the company tagline that it’s ‘The New Way to Design Your Home’. Be sure to leave a comment and let me know what you think. The topic of how architects might best utilize online tools like for marketing is a topic for which I often receive requests, so I expect this will be a very popular article. As an extra bonus… if you do leave a review at Amazon, Eric has agreed to provide a personal critique of your Houzz profile. So, let’s get things rolling for Eric and leave our thoughts over at Amazon. Amazon ranking is highly influenced by reviews. Head on over to by clicking the link above, download the book for free (until October 10th) and leave a review. Let’s help him launch his new book in a big way. Eric is an active member of our Entrepreneur Architect community. He’s the founder of 30X40 Design Workshop and author of the new book, The Unofficial Guide to : Create a Profile That Resonates with Clients and Outranks Your Competition. This week, I am handing blog duties over to my friend Eric Reinholdt.
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